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Cover Story | Inspiration: What motivates 30 bright young stars?

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Members of the 2018 class of Wenatchee Valley Business World's 30 Under 35.


30 Under 35 | The future looks bright

WENATCHEE — Introducing the Wenatchee Valley Business World’s “30 Under 35” Class of 2018, spotlighting 30 of the region’s up-and-coming leaders under the age of 35.

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By the numbers

Age range: 23 to 34 (8 are 29)

19 are between age 30 and 34

11 under age 30

16 mentioned they grew in the area

27 attended college

1 is a DREAMer

served in the military


Career paths

6 Professional Services (attorneys, financial advisor, accountant)

1 Agriculture

1 Hospitality

11 Sales, marketing, communications

2 Ministry

3 Health and social services

1 Security

3 Small business owners

2 Management


30 Under 35 | Past Classes

Members of past 30 Under 35 classes


Business Past | Inaugural 30 Under 35 class

Business Past | Inaugural 30 Under 35 class

Wenatchee Valley Business World begins its 30 Under 35 program in 2011 to honor young “rising stars” in North Central Washington, who show dedication and innovation on the job, display leadership skills or demonstrate remarkable people ...


Publisher’s Note | Wenatchee Valley’s future in good hands of young professionals

Evidenced by the resumes and nominations I reviewed for this year's "30 Under 35," the Wenatchee Valley's future is in good hands.

Family, passion motivate 30 Under 35



WENATCHEE — Whitney Acheson had big business ideas even when she was a kid.

I wanted to start a theme park in the backyard and sell tickets,” she said.

Her business ideas evolved over the years, but the entrepreneurial roots had taken hold early thanks, in part, to her parents.

She is now the co-owner of Cashmere-based Moody Sisters Skincare, which offers a line of natural products — handmade lotions, deodorants and washes — sold through an e-commerce store, moodysistersskincare.com.

Johnny Urdahl has been the security services supervisor at Confluence Health since 2015, where he leads a team of professional security officers and programs.

His duties include crisis intervention and providing instruction in how to manage aggressive behavior.

After graduating from Wenatchee High School in 2004, he enlisted in the U.S. Marine Corps and deployed twice to Iraq as part of Operation Iraqi Freedom. He joined the National Park Service as a law enforcement ranger in 2012.

He said he is proud of being part of something bigger than himself.

I truly believe that there is no greater endeavor than service to others,” he said.

Sustainable Wenatchee owner and executive director Jana Fischback wasn’t sure what she wanted to do when she was growing up, even when she was in college.

I changed majors a lot,” she said. 

The first plan was to become pharmacist. She ended up marrying a pharmacist, but got her degree in communications from Washington State University and then her master’s in environmental studies from Evergreen State College.

Her Wenatchee-based nonprofit promotes a culture of environmental stewardship and social sustainability. She describes it as her “dream job.”

The trio, all 32, are members of The Wenatchee Valley Business World’s “30 Under 35” Class of 2018, a program designed to recognize and encourage talented up-and-coming community and business leaders. 

Despite diverse career tracts and skill sets, all 30 are well on the path to success. Most mention family — parents, spouses or children — as their inspiration.

That’s the case for Acheson.

Her parents were pottery artists who traveled to art shows.

I was their sidekick,” she said. “I always admired their ambition and gained self-confidence from being a part of their journey … Being part of the process allowed me to see the value of family business.”

Her own children are getting a similar experience.

When I have to work late or need help, my kids get to be a part of my journey,” she said. “I feel like I’m working for them, to be available when they need me and to inspire them to work hard for their own dreams.”

She and her sister Jess started Moody Sisters Skincare in 2010 as a hobby after developing products to meet the needs of family members with sensitive skin. They started selling products on etsy and three years later were able to quit their day jobs.

We hired a local manufacturer to make our products and opened our own online e-commerce store,” Acheson said. “We’ve been featured in magazines, sold hundreds of thousands of our skincare products in a few years and done this all while working from our homes and raising our kids. I think I’m most proud of how far we have come with no formal education in business and zero debt.”

Fischback said she is inspired by her children and her husband as well as her mission.

Sustainable Wenatchee hosts events such as an Earth Day Fair, NCW EcoChallenge and Tread Lightly Fridays in which small businesses offer discounts to their customers who make eco-friendly choices.

My success is defined by my effectiveness to encourage community members to live more sustainable lives,” she said. “What inspires me is my concern that if we do not begin to make changes in our daily behavior, we will be leaving this beautiful valley (and planet) in a much worse condition for future generations.”

Urdahl said he had no hesitation in answering the question about what inspires him.

I think about it every day,” he said.

He is inspired by those who didn’t make it home from the war, particularly a friend he served with in Fallujah, Sgt. Joseph Bovia, who was killed in action in 2010.

Joey was one of the most selfless men I have ever met, and I would be lucky to be half the man he was,” Urdahl said. “After every hurdle in life, I think of his memory and remind myself that I have a duty to make the best of every day of my life to honor him.”

Urdahl has a tattoo in Latin that translates into “War is sweet to those who have never fought.”

I have no regrets, but it changed my focus afterwards,” he said.

If he had been asked the inspiration question 10 years ago, coming up with an answer would have taken some time.

I had a difficult transition after getting out of the military,” he said. “I had a hard time focusing, finding a drive or a purpose. I had ambition, but no direction.”

That started to change when he joined the National Park Service.

My work involved inter-agency cooperation between the Stevens County Sheriff’s Department, Border Patrol and other local law enforcement agencies and included community outreach in the form of educating children about water safety,” he said. “I enjoyed serving the community again.”

Back on track, he decided he wanted to do more to help people.

That’s what brought me to Confluence Health,” he said, where he works with doctors, nurses, law enforcement and crisis responders to provide safe and effective care to those in need.

My professional goal is to remain at Confluence Health, supporting the mission to provide safe, high quality, compassionate care,” he said. “I feel privileged to work with patient, hard working people.”


Nevonne McDaniels: 664-7151