Wenatchee Valley Business World




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Editor’s Note | When generations come together

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Baby Boomers have had an over-sized influence on this country for several decades. They are a huge group and their power has been felt in many ways.

And it still is as they transition into the senior citizens of society.

In this edition of Business World we look at our aging population and what it means for businesses. Included are interviews with business owners who recognize the importance of the elderly population to their success and how they adapt to serve that population.

Statistics show that group isn’t just large in numbers, they’re also the group with the most disposable income. They’re also more active than past senior populations, so serving their needs requires a different approach than in the past.

Included in the changes Baby Boomers have brought about are the number and types of care facilities. Many, in fact, are staying in their own homes to a later age. But when they do transition to a senior living facility their needs vary widely, from minimal care to full-service health care facilities.

Because there is such a diverse group of seniors now and approaching that age, I’m not sure we could ever capture all the keys to making them a component of a businesses’ success, but I guess that’s sort of the overriding point.

30 Under 35

We’ve selected the 2017 class of 30 Under 35, and once again it was a challenging task. There were so many outstanding leaders of the future nominated we had to leave some good nominees out of the final 30.

I hope those people who didn’t make it this year will be nominated again next year so we can have another chance to give them their due.

This year’s 30 Under 35 recognition will be a 7:30-9 a.m. breakfast event open to the public. Sponsored by the Chelan County PUD, we’ll introduce the 2017 class at the Tuesday, Aug. 1, Leadership Breakfast, which will be held at Pybus Public Market. Ed Phinney, president and CEO of Pacific Aerospace & Electronics will be the featured speaker.

Tickets are $12 each and include a breakfast catered by Cafe Columbia. Tickets are available at wenatcheeworld.com/30under35/tickets/

In the past, we’ve held the recognition ceremony at our printing facility and attendance was fairly limited. Opening it to the public gives others the opportunity to meet these bright young leaders and share in the celebration. 

It suddenly occurred to me. I began this column writing about our aging population, then switched to a discussion of younger people. It didn’t think about that right away, I think,  because what is called the “generation gap” is not so much of a gap these days.

I believe the Baby Boomer generation is more closely aligned with younger generations than has been the case in the past. The boomers are a generally a free-spirited  bunch, more open to changes in society and thinking. Or maybe it’s my age speaking.