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El Fuego, Boom Boom Room shake up Wenatchee night life

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El Fuego owners Andrew Gonzalez and Zoila Guerra

WENATCHEE — A seismic shift in the city’s downtown music scene is underway this week as one popular night club closes and two more take its place — all in the same building.

Change is good,” said Ruben Martinez, promoter for the just-opened Boom Boom Room. “Especially when it means good music, good food and good fun.”

The shake-up includes:

Last weekend’s closure of the Volcano Club, the high-energy Latin music hotspot that’s operated downtown for five years in the basement of the former Elks Lodge at 27 N. Chelan Ave.

The opening this past Friday of the Boom Boom Room in the Elks Lodge ballroom, replacing the short-lived, upscale Van Go night club.

And the opening this coming Saturday of El Fuego, a Spanish-music venue with a mix of DJs and live bands, in the basement space of the former Volcano Club.

This is a dream come true for us,” said Andrew Gonzalez, 23, co-owner of El Fuego with business partner Zoila Guerra, 23. “Even when I was a kid, I dreamed of running a music club — the best kind of club, where friends get together to celebrate and have fun.”

Gonzalez and Guerra said they grabbed the opportunity to open El Fuego when they learned Volcano Club owner Arturo Rodriguez was closing the doors. “It seemed too good to pass up, too good an opportunity to not give it all we’ve got,” said Guerra.

The business duo will open El Fuego on Friday and Saturday nights and continue work their day jobs through the week. Gonzalez is on the maintenance staff of The Wenatchee World and is working toward a business degree at Wenatchee Valley College. Guerra is an office manager for Pipitone Farms, an organic grower in Rock Island.

The club’s grand opening will include two dueling live bands, DJ music and sponsorship by Corona, which means lots of beer-company freebies and an appearance by the Corona Girls, said Gonzalez. Subsequent weekends will feature DJ music on Friday nights and live bands every Saturday.

We want customers to feel like they’re family,” said Guerra. “We’ll be working hard — along with all our employees — to make sure the people who come here have the best time they can in a Wenatchee club.”

In the upstairs ballroom, Boom Boom Room promoter Martinez said he and owner Cris Trujillo aim “to bring more energy to Wenatchee’s night life.”

The club will feature top names in West Coast hip-hop and classic rock, said Martinez. Coming Friday is Grammy-nominated rapper Yukmouth, a member of the platinum-selling duo Luniz. And on April 26, opening weekend of the Washington State Apple Blossom Festival, the Boom Boom Room will feature Bay Area hip-hop star YG, who performed the 2010 hit “Toot It and Boot It’ from the Def Jam Music Group.

The Boom Boom Room will also feature a full kitchen — burgers, tacos. fried chicken and fries — and a wide assortment of beers and other beverages. Martinez said the club will have a “sports bar feel” on weekday nights.

Martinez said he and Trujillo have promoted music groups and live performers for the past few years. “We figured it’s time to stop making money for other people and do something for ourselves,” he said. “The Boom Boom Room — that’s us stepping up to a whole new level.”

Mike Irwin: 665-1179 irwin@wenatcheeworld.com

Reach Mike Irwin at 509-665-1179 or . Read his blog Everyday Business or follow him on Twitter at @MikeIrwinWW.

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